It's time to grow your business.
Register For Next Level University (It's FREE)Everything works. But not everything will work for you.
We break this business down into a few simple "lanes". These lanes all work. But they are all different. Select which lane you want to explore below:
I would Like to Attend A TrainingSocial/Sphere
Explore Social ToolsExpired's/Farming
Explore Farming ToolsFSBO's
Explore FSBO ToolsOpen Houses
Explore Open House ToolsSocial/Sphere Marketing
Social media can be defined as, conversations at scale. There are 3 main things to focus on when it
comes to social media and connecting with your sphere.
Content
Content creation is a must. You either need to create it yourself, automate it, or leverage other peoples content. Here are the tools we offer to help you do any/all of the above.
Content Creation Tools:
Content Automation Tools
Engagement
Engagement is everything. From one on one engagement to interaction on your content, this is how you will build relationships, trust and grow your business.
How To Engage:
Engagement Automation Tools
Follow up
Just as important as generating leads is creating a system to follow up with them. This includes keeping in touch with past clients as well as following up with prospective ones.
Past Client Follow Up
New Lead Follow Up
Here is your daily marketing guide:
Here are some social tutorials:
How To Create A Business Page:
How To Schedule Post & Share content:
How To Join Groups & Grow Your Network:
How To Prospect & Find Leads:
Join The Weekly Marketing Call
Every Monday we have a zoom call to discuss how to effective market and engage your sphere.
These calls serve as a tactical way for you to become a better marketer and to build your business.
Expired Listings & Farming
Working expired listings and focusing on your farm is highly effective. Especially
when we leverage tools such as Remine to do it.
What Is Remine?
Remine is a data based platform that curates homeowner data from the MLS and several other public sources and puts all of that data together in one spot. As a user you can search a specific address, street, neighborhood, area, zip code etc. You can then dive deep into who the homeowners are, how much equity they have, demographic detail, contact information, etc. It even tracks the consumers behavior and ranks the homeowners likelihood of selling their home. It is a must use tool to gain a deeper understanding of your targeted area.
Farming
When farming it's all about connecting and branding yourself within the community you are farming. There are multiple ways to do this. All of them will work, but they all won't work for you. Select the one you will enjoy the most and execute! Use Remine to create context which will increase the connection and grow the relationship.
Expired Listings
Listings expire for a reason. Was it over priced? Was the homeowner wanting or needing an above market offer? There are numerous variables. However, through Remine we can find those individuals, take a deep dive into who they are and what their home is worth and how much equity they have, and now we can create a contextual marketing plan.
Join The Weekly Remine Call
Every Monday we have a weekly call for those that have decided to focus on Remine.
It's a call designed to give you tactical assignments, hold you more accountable
and help you to focus and grow your business. Click the button below to join.
Customized Training- New & Experienced
Customized Training- New & Experienced
Customized Training- New & Experienced
Incubator- New Agents
When you are new to the business, it can be overwhelming. You have so many things to think about and worry about. How should I get started? Where is my first deal going to come from? Can I eat this week? Did I use the right contract? etc. The way we teach our new agents to approach their business, is focus. We help them identify a niche that makes sense for them based on their personality and skill set. As a new agent, we train daily and weekly to help you get your business off the ground. In start up culture, this is the incubator phase. Once we establish your business and get you comfortable with your production, we will help you scale to the next level. .
Accelerator- Experienced Agents
As an experienced agent, it can also be overwhelming. However, for different reasons. When you get to the level of doing 1 deal a month consistently, scaling can be tricky. The jump from one deal a month, to two deals, is a bigger jump than many realize. You need to start taking a hard look at your support structure. Who's handling the lead gen? Who is handling the contracts/paperwork? Who does the MLS entry? Who is ensuring compliance? How are your leads being followed up with? Are you working your past clients like you should? This is just the tip of the iceberg. We work daily and weekly with our experienced agents to help them identify where they need the support and to help accelerate their business.
Incubator- New Agents
When you are new to the business, it can be overwhelming. You have so many things to think about and worry about. How should I get started? Where is my first deal going to come from? Can I eat this week? Did I use the right contract? etc. The way we teach our new agents to approach their business, is focus. We help them identify a niche that makes sense for them based on their personality and skill set. As a new agent, we train daily and weekly to help you get your business off the ground. In start up culture, this is the incubator phase. Once we establish your business and get you comfortable with your production, we will help you scale to the next level. It's 100% based on YOU and YOUR goals. This is where you move to the accelerator phase.
Accelerator- Experienced Agents
As an experienced agent, it can also be overwhelming. However, for different reasons. When you get to the level of doing 1 deal a month consistently, scaling can be tricky. The jump from one deal a month, to two deals, is a bigger jump than many realize. You need to start taking a hard look at your support structure. Who's handling the lead gen? Who is handling the contracts/paperwork? Who does the MLS entry? Who is ensuring compliance? How are your leads being followed up with? Are you working your past clients like you should? This is just the tip of the iceberg. We work daily and weekly with our experienced agents to help them identify where they need the support and to help accelerate their business.
How To Work FSBO's
FSBO's are one of the best lanes to go after as an agent because these are literally folks
who are telling you they want to sell their home. However, how you approach them and the value to bring
is the difference between you getting lumped in with every other agent versus the one that they hire.
RealSure Is The Ultimate FSBO Tool:
RealSure will make a homeowner a guaranteed offer for their home. They then require that the homeowner list their home on the open market with you for at least 45 days. If they get a higher offer they can take it. If they don't, they can accept the original guaranteed offer. Now imagine being able to call a FSBO and say " Hey Mr. Jones, I have a cash buyer who is interested in your home. Before they will make an offer, I need to come see the home and have a conversation, when would work best for you?" You have have a tool in your tool box that can drive listings for you.
How To Communicate To FSBO's:
Join The Weekly FSBO Call
Our weekly lane calls are designed to be tactical and keep you focused. There is an increased level of accountability and you expectation. To join the conversation and to start growing your business using FSBO's click the button below.
Join The FSBO LaneKeep On Learning
Real estate requires constant evolution. For this reason, we produce content daily, aimed at helping our agents grow and become better at what they do. We have created several videos focused on FSBO's. Watch them by clicking the button below.
Watch The FSBO ContentOpen Houses
Open Houses are a great way to get your business kicked off, especially as a newer agent. All of our offices
have opportunities for you to hold open houses for other agents. Below we walk you through the process:
How Do I Sign Up?
Each office has an open house sign up sheet via google docs. If you want to hold open houses on other agents listings, simply as your manager for the list. Then you can sign up and begin holding them.
How Do I Market Them?
The key to a successful open house is planning. You to need to have a marketing plan. You also need to have a plan on what you can do between folks showing up. This way, even if no one shows, you have accomplished something. Watch the video below for help on marketing it.
How Do I Follow Up?
Have a sign up sheet ready. Preferably a digital one. Cognitoforms.com is a free form provider where you can make a form very easily. They can register digitally. You can then add all of them to your CRM. You can now follow up and even add them to a drip campaign in Business Builder.
Our External Lead Generation Programs
- OpCity- OpCity follows up on our leads as well as their own, gets them qualified and them sends them back to us. We then route them to our agents.
- Zillow.com- As a brokerage we participate in a large Zillow leads program that drives us warm leads to give out to our team.
- Facebook and Instagram- We are constantly running FB and IG ads and then distributing those leads to our agents.
- Cartus Program- Cartus is the worlds largest relocation company. We performed over 600 deals with them last year alone.
- Social Ad Engine- A Realogy brand exclusive tool that allows us to advertise listings in under 3 minutes on Facebook and Instagram.
- New Developments- We currently have the exclusive sales rights on over 5 ground up development projects that create more opportunities for our agents.
- Rent Any Home Program- This is a unique program where our client will buy nearly any home on the market and rent it back to a rental lead giving you more options.
- RealSure Program- Guaranteed home offer. G